indie…what does it all mean?
The term “indie” dates back to the 1960′s and was used to describe a new genre of music that was emerging. A mixture of pop, rock and roll and a slight dash of R&B. The lyrics of the songs were often inspired by peace, love and anti-war thoughts. Fast-forward to 2010 and you will find the term is used for music, books, film, artists, designers, clothing, craft. This is our interpretation…
indie (in′dē) noun
- a culture; a lifestyle
- an independently owned business
the indie· pendent (in′dē pen′dənt) noun
- The indie∙pendent is a handcrafted lifestyle boutique and studio that provides a platform where artists can share not only their wares, but also their stories. Fostering indie culture with the adoption of a set of core values; originality, non-commercialism, DIY (do-it yourself) and an appreciation for and in support of our communities. The indie∙pendent serves as a creative outlet, embracing authenticity by providing high-quality, handmade goods for the home, body and soul in an inspiring retail environment, while nurturing creativity through the studio’s workshops.
what we are really all about…
The indie-pendent’s VISION is to create a relaxing, inspiring and creative retail environment where customers can find authentic, high-quality handmade goods for the home, body and soul while nurturing their own creativity through the studio’s creative workshops.
The indie-pendent will be IDENTIFIED as “the” alternative destination for special occasion gifts by providing its customers with products that they will be proud of and excited about gifting.
The indie-pendent’s COMMITMENT to its employees and its customers begins with being supportive of each other’s efforts, being loyal to one another and caring for each other both personally and professionally. The indie-pendent will treat everyone on the team, including partners and customers, with respect and sensitivity while recognizing the importance of diversity. The company will be open and honest and act with integrity in all that it does. The relationships that are critical to success depend entirely on maintaining the highest ethical and moral standards. The company will respect all individuals and value their contributions.
The TEAM is comprised of bright, creative and inspirational individuals who believe whole heartedly in the indie-pendent’s mission of fostering indie culture by embracing authenticity and nurturing creativity. The balance of empowerment and interdependence will make the company strong and the indie-pendent will encourage team members to continuously seek and pursue their dreams, as personal growth will contribute to the growth of the company as a whole.
The indie-pendent’s QUALITY will be evident in all aspects of the company. Including but not limited to the staff, the products, the service, the store front and the marketing campaigns, the company will be committed to quality and will pay the utmost attention to detail.
The indie-pendent will respect and SERVE its employees; therefore, the employees will respect and serve the customers. Customers are partners in creating value and their loyalty is the greatest reward. The acceptance by the community is vital to the success of the company.
The power of INNOVATION comes from leveraging the creative minds and spirits of the talented staff, contractors and artists of the indie-pendent. The company plans to build an environment where people are encouraged to explore new ideas; a place where they feel safe and secure to express thoughts, opinions and to share the curiosities of life. Meaningful, productive change only comes by looking at challenges and opportunities from new perspectives and then exercising that curiosity.